Friday, March 9, 2012

Reminder: Global Net Night - March 14 2012

Princeton Global NetNight 2012: Developing Your Personal Brand

If you haven't already, don’t forget to RSVP for our upcoming event, Princeton Global NetNight 2012: Developing Your Personal Brand. Join us to hear Laila Zichmanis speak on Developing Your Personal Brand, take part in network-building activities with your fellow alumni and enjoy dinner and drinks.  Don’t miss this opportunity to connect in person with local Princetonians who want to further their career development.

When:  Wednesday, March 14, 2012
             6:00 – 8:30 p.m.
             Reception begins at 6:00 p.m.
             Dinner is served at 6:45 p.m.
             Presentation begins at 7:30 p.m.

Where:  Offices of Fasken Martineau DuMoulin LLP
              333 Bay Street, 24th Floor
              Bay Adelaide Centre,  Toronto, ON

Cost:    Free!

RSVP: By e-mail to Belinda Schubert ’03 at, or by phone at 647-378 2232 noting number of guests attending, dietary restrictions, and whether you plan to join us for dinner or the presentation only.

Our Speaker: Laila Zichmanis, CEO of Lumena Inc., is an expert in Marketing and Strategy. After receiving her MBA from Schulich School of Business, York University in 1991, Laila joined Procter & Gamble, where she was trained in the disciplines of brand management, and ran flagship brands Bounce and then Tide. In 1997, Laila joined Canadian Tire, and in her 10 years there, she progressed through a number of marketing and merchandising roles, including Director, Retail Brands; Director, CTR Online; Divisional Vice President, Automotive; Vice President, Home Products; and President, Petroleum Division.

Following Canadian Tire, Laila shifted to the healthcare sector, and then started to fulfill her long-term goal of entrepreneurship. Working with smaller companies in a variety of contract and consulting marketing roles, she built the foundation for the launch in 2011 of Lumena Inc. At Lumena Laila focuses on brand launch and invigoration, or as Lumena's tagline states, 'Bringing Brands to Life'. Laila believes that there are many parallels between developing and managing a Product Brand and developing and managing your Personal Brand, and will share her thoughts with us at the Toronto Princeton Global Net Night on March 14th, 2012.

Other Regions: For more information about how Princeton regional associations around the world are participating and to join the online discussion visit: 

Tuesday, March 6, 2012

SEEDS by Annabel Soutar '94

We encourage everyone to go see Seeds, a play by Annabel Soutar, Class of '94 and former President of the Quebec Chapter of PAAC, which is playing in Toronto at the Young Centre for Performing Arts until March 10, 2012.


Centering on the four-year legal showdown between biotech giant Monsanto Inc. and Saskatchewan farmer Percy Schmeiser, SEEDS leads us through a high-voltage labyrinth of political maneuvering, patent wars, cash-fuelled science and the global domination of the planet’s seed supply.

See link below for more information: