Wednesday, February 29, 2012

PAAC Facebook and Linkedin Groups

Just a reminder that PAAC has Facebook and Linkedin groups

Click here for the Facebook group.

Click here for the Linkedin group.

Wednesday, February 22, 2012

On Sunday, February 12, 2012, a group of Alumni gathered for the first APGA Toronto Potluck, hosted by Tanya (Toni) De Mello *08. Attendees included (pictured l-r) Tricia Fietz *09, Sang Hun Kang *09, Toni, Shelley Chan ’11, Sohaib Perwaiz ’11, Belinda Schubert ’03 and Liutong Li ’11.

This alumni evening was part of an ongoing series of APGA and local Princeton Alumni Association co-sponsored events and welcomed both Graduate and Undergraduate alumni. For more information on APGA events, go to

Please join us for our next informal APGA Toronto outing to hear Amy Cervini at Hugh’s Room on March 25th, 2012. Graduate and Undergraduate Alumni are welcome. Please RSVP to Toni De Mello *08, and purchase tickets at We look forward to seeing you there.

Friday, February 17, 2012

Princeton Global NetNight: March 14 2012

Princeton Global NetNight 2012: Developing Your Personal Brand

Join us to hear Laila Zichmanis speak on Developing Your Personal Brand, take part in network-building activities with your fellow alumni and enjoy dinner and drinks.  Don’t miss this opportunity to connect in person with local  Princetonians who want to further their career development.

When:  Wednesday, March 14, 2012
             6:00 – 8:30 p.m.
             Reception begins at 6:00 p.m.
             Dinner is served at 6:45 p.m.
             Presentation begins at 7:30 p.m.

Where:  Offices of Fasken Martineau DuMoulin LLP
              333 Bay Street, 24th Floor
              Bay Adelaide Centre,  Toronto, ON

Cost:    Free!

RSVP: By e-mail to Belinda Schubert ’03 at, or by phone at 647-378 2232 noting number of guests attending, dietary restrictions, and whether you plan to join us for dinner or the presentation only.

Our Speaker: Laila Zichmanis, CEO of Lumena Inc., is an expert in Marketing and Strategy. After receiving her MBA from Schulich School of Business, York University in 1991, Laila joined Procter & Gamble, where she was trained in the disciplines of brand management, and ran flagship brands Bounce and then Tide. In 1997, Laila joined Canadian Tire, and in her 10 years there, she progressed through a number of marketing and merchandising roles, including Director, Retail Brands; Director, CTR Online; Divisional Vice President, Automotive; Vice President, Home Products; and President, Petroleum Division.

Following Canadian Tire, Laila shifted to the healthcare sector, and then started to fulfill her long-term goal of entrepreneurship. Working with smaller companies in a variety of contract and consulting marketing roles, she built the foundation for the launch in 2011 of Lumena Inc. At Lumena Laila focuses on brand launch and invigoration, or as Lumena's tagline states, 'Bringing Brands to Life'. Laila believes that there are many parallels between developing and managing a Product Brand and developing and managing your Personal Brand, and will share her thoughts with us at the Toronto Princeton Global Net Night on March 14th, 2012.

Other Regions: For more information about how Princeton regional associations around the world are participating and to join the online discussion visit: